Real relationships with people who have real audiences
Personalised outreach to independent publishers, creators and niche bloggers who influence buying decisions in your category.
Independent publishers punch far above their domain metrics. Their readers subscribe, comment, and buy — which is precisely why a mention from them tends to outperform a placement on a larger, more generic site.
Our blogger outreach programme is relationship-led. We research who genuinely covers your category, learn what their audience responds to, and approach them with something worth their time.
No templates sent to ten thousand addresses. Every message is written by a person who has read the blog.
What is included
Audience-fit prospecting
We profile publishers by audience overlap and engagement, not just by domain score, so coverage reaches people who could actually become customers.
Personalised pitching
Each pitch references the publisher's own work and proposes a specific, useful angle.
Content collaboration
Reviews, interviews, expert roundups, tutorials and case studies — the format is chosen to suit the publisher's usual output.
Relationship continuity
Publishers who work well with your brand are kept warm for future campaigns rather than burned on a single ask.
Compliance-aware coverage
Where a relationship involves compensation, we follow the publisher's disclosure requirements without exception.
Coverage reporting
Live coverage, audience notes, social amplification and links, delivered monthly.
How the work runs
Category research
We map the publishers, newsletters and creators who shape opinion in your niche.
Qualification
Each prospect is scored on relevance, engagement, publishing consistency and audience quality.
Personal outreach
Named team members reach out individually with a tailored angle.
Collaboration
We support the publisher with information, assets or drafts, depending on how they prefer to work.
Amplify and report
Coverage is verified, shared with you, and logged in the monthly report.
Who this suits
- Consumer brands wanting audience reach alongside links
- Product launches that benefit from hands-on reviews
- Niches where independent voices drive purchase decisions
- Brands building a long-term publisher network
Frequently asked
Do you use influencer marketplaces? +
No. We approach publishers directly, which produces better placements and keeps the relationship with your brand rather than a platform.
Can outreach include product reviews? +
Yes, where the publisher accepts them and discloses the relationship appropriately.
What response rates are realistic? +
Well-researched, personalised outreach typically lands somewhere between eight and twenty per cent positive response, depending on the niche.
Other services
Interested in blogger outreach?
Tell us about your site, your competitors and the pages that matter. We will come back with an honest read on what it takes.