Insights

Notes from the outreach desk

No recycled listicles. Everything here comes from campaigns our team is running right now, written for people who have to make the decisions.

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A transparent breakdown of link building pricing — what drives cost per placement, which pricing models exist, and how to compare quotes honestly.

How SaaS and B2B teams should sequence link building across feature pages, comparison pages and the blog — and which assets actually attract links.

A practical guest post outreach framework — how to research the editor, structure the pitch, and follow up once without becoming noise.

Editors reject most guest post pitches in seconds. Here is what separates the articles that get published from the ones that never get a reply.

Third-party authority scores are a starting point, not a verdict. A practical framework for judging whether a placement is actually worth pursuing.

How to plan anchor text across a campaign so your profile looks earned rather than engineered, plus the ratios we start from.

Both earn contextual links, but they behave differently on speed, control and risk. A direct comparison to help you allocate budget.

Counting links tells you what you bought. These metrics tell you whether it worked.

The economics of outreach change completely when editors start replying because they recognise your name.

We will look at your profile and tell you where the real bottleneck is — even if the answer is not link building.